Brand Management

Is your company friendly and approachable? Do you represent high quality, quick turn-arounds or innovation? Do you wish to exude mass market appeal, creativity or stability?

Each company has a unique set of values and differentiators that set them apart from their competitors. Although each company has a brand DNA, many companies fail to accurately communicate their brand effectivily to the market place. Just knowing what you stand for is not enough.... the market must know. After all, they are the ones making the decision whether or not to buy your products or services.

DDW has worked with dozens of companies to help them build effective brand identities that effectively communicate their competitive strengths and corporate values. We do this though a variety of means including logo design, image selection, color selection, key wording, key messaging and more. We ensure that each element of your brand is inline with your corporate philosophy while at the same time creating a unique value proposition to your target market.

DDW offers three levels of service:

calgary logo design

Logo Design

For new companies or those seeking to take their brand to the next level, the basic branding identity centers around building a professional logo design or wordmark.

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Brand Standards

This option allows for greater exploration of brand elements and builds upon the new or existing identity, while developing a set of guidelines that influence the growth and use of the brand.

calgary identity design

Identity & Messaging Design

Identity Design moves beyond creativity. We take each brand element into consideration and develop well thought out key messages, value propositions, taglines and slogans.

Please visit our Branding & Logo Design Portfolio for examples of our work.